Business Management and Marketing BA (Hons)
Course Overview
Are you ready to dive into the exciting world of business and marketing? Our degree offers a unique blend of contemporary business issues and cutting-edge marketing insights, providing you with the perfect foundation for a thriving career.
With a carefully curated selection of modules covering both business and marketing fundamentals, you'll gain a comprehensive understanding of how these two disciplines work together to drive organisational success. Plus, you'll have the opportunity to specialise in areas that interest you most through elective options and a final-year project.
This combined honours degree is designed to equip you with the practical skills and entrepreneurial mindset needed to excel in today's competitive business landscape. Through hands-on experiences like marketing simulations, guest lectures from industry experts, and work-related opportunities, you'll apply theoretical knowledge to real-world scenarios.
Beyond mastering the intricacies of business and marketing, you'll also hone essential transferable skills like leadership, communication, presentation and analytical thinking. These skills will make you a valuable asset to any organisation.
You will cover a wide range of marketing topics, including the marketing mix, branding, digital marketing, social media, consumer behaviour, marketing strategy, and sustainability in marketing. These areas are perfectly complemented by the core business skills and theory learned within the business element of the course.
Are you ready to unlock your potential in the dynamic world of business and marketing? Join us and embark on a journey toward a successful and fulfilling career.
In year one, you'll study at Exton Park, enjoying new Business teaching spaces and the full benefits of the University's central campus. In your second and third years, you'll move to Queen's Park, home to our award-winning Business School.
Accreditations
Best in the North West
Award-winning Business School
Purpose-built facilities
Marketing at the University of Chester
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How we teach at the University of Chester
This course is delivered in three terms of ten weeks each. In each term, you study 40 credits comprised of either one or two modules. Scheduled contact hours range between approximately six and ten hours per week, depending upon the level of study and the complexity of the material being taught.
If studied, the Foundation Year, as with the following years of study, will be taught in three 10-week blocks across an academic year. Each block will comprise of a large 40-credit subject-specific module that includes a breadth of topics and subject skills. You will have on average 12-14 hours of contact time per week during the Foundation Year. There may be variations to this where subject practical or specialist space teaching is included.
This course is delivered through a mix of in-person lectures and workshops.
You should expect to spend an average of 20 hours per week on independent study which might include following asynchronous learning material on the University’s VLE, tutorial time with staff, using the University’s library, working with peers and preparing work for assessment.
Teaching will be delivered by experience academics and practitioners in the subject. This will be supplemented by occasional guest lecturers and speakers, as well as field visits were appropriate.
A broad range of assessment methods will be used throughout the Business Management and Marketing course, exposing you to the different types of tasks you might encounter in the workplace.
These will include coursework in the form of reports, portfolios of work, presentations (such as pitches and debates, peer assessments, reflective reviews, and evaluation reports. In some modules, you will encounter class tests and practical assessments. We continuously review the assessment methods used so they adequately prepare you for graduate-level employment.
All teaching is delivered by experienced academics and practitioners, with the fundamental principles of the Chester Future Skills Curriculum at its core - building your subject competence, confidence, and key transferable skills to shape you into a world-ready Chester graduate.
Your Future Career
Job Prospects
A Business Management degree opens a multitude of career doors - from public sector, private and commercial through to tertiary and charity work. It's a great spring board to further your goals.
Careers service
The University has an award-winning Careers and Employability service which provides a variety of employability-enhancing experiences; through the curriculum, through employer contact, tailored group sessions, individual information, advice and guidance.
Careers and Employability aims to deliver a service which is inclusive, impartial, welcoming, informed and tailored to your personal goals and aspirations, to enable you to develop as an individual and contribute to the business and community in which you will live and work.
We are here to help you plan your future, make the most of your time at University and to enhance your employability. We provide access to part-time jobs, extra-curricular employability-enhancing workshops and offer practical one-to-one help with career planning, including help with CVs, applications and mock interviews. We also deliver group sessions on career planning within each course and we have a wide range of extensive information covering graduate jobs and postgraduate study.
"I truly am humbled by the recognition and the support my peers and lecturers gave to me. I joined the University with an open heart ready to be moulded by the British culture and educational excellence. The last four years have been a whirlwind of a time. The three years in University and my study abroad year at Disney taught me so much; it almost feels surreal. I really am touched."
Dipanjan Paul
Business Management and Marketing BA (Hons)
"My course is taught by expert lecturers with not only academic credentials but real industry experience, with modules shaped by what they have learnt is needed to be successful in the industry you want to enter."
Heather Robinson
Business and Events Management BA (Hons)
"All of the tutors really went out their way to help me and it was reassuring to know that they came from a strong industry background."
Jake Gardner
Business Management BA (Hons)
Dr Debbie Rowlett
Senior Lecturer
Jane Martin
Senior Lecturer
Beth Morris
Senior Lecturer
Amanda Forsyth
Senior Lecturer
Dr Giselle Bate
Senior Lecturer
Cheryl Sorensen
Senior Lecturer
Jane Martin
Senior Lecturer